Small businesses are missing the mark when it comes to social media. A national survey suggests that while more than half of all Canadians are using social media sites such as Facebook, Twitter, Linked-In, blogs and YouTube a fraction of business owners are online using social media sites. In fact, many companies ban the use of social media sites by their employees when at work claiming that surfing the web interferes with productivity. Of course, social media smart employees just whip out their IPhones and Blackberries.
I’m conducting a workshop on social media for the United Way of Oakville and we will be looking at how to use all these sites and more to garner increased memberships and donations for these agencies.
