I went to a photography workshop a week ago that featured one of the best celebrity wedding photographers working today. Joe Buissink at 60 is at the top of his game. He is passionate, articulate and talented beyond all description.
During his two-hour talk he had his audience of harden wedding professionals in tears more than once. His call to his colleagues to rise above their concepts of what was “good” wedding photography had some, who had sitting as if in a dream literally gasping for breath.
He was like the speaker in The Rime of the Ancient Mariner which begins “An ancient Mariner meeteth three Gallants bidden to a wedding-feast, and detaineth one” and at the end of the third paragraph has this line: “The Wedding Guest is spell-bound by the eye of the old seafaring man, and constrained to hear his tale.”
We, all 30 of us, were that wedding guest and Buissink our ancient Mariner. How wonderful a moment. I will remember it until the day I die.
And then came the second act.
A company, whose name I’ll not repeat solely to avoid embarrassing the corporate types and to prevent them from firing outright the two presenters who bored the audience for the next three hours, took the stage. (I’m guessing at three hours. I left half way through at the break. As I was going out another photographer turned to me and said “pretty awful.” That’s a killer unsolicited comment.)
What a wasted opportunity. The product was pretty interesting (at least to photographers) and they had a captive and receptive (at least for the first 30 seconds) audience and then it went down hill from there.
Want to know how not to suck? Check out the best presentations offered at TED many of which are available on You Tube. Here’s a link to the top 10 (You must watch Jill Bolte Taylor’s talk about witnessing herself as she is struck down by a stroke.
And here’s a link to the 10 Commandments of speaking at TED: http://branddna.blogspot.com/2009/05/ted-commandments.html